How Macy’s Is Winning The Retail Battle (Hint: It Knows Which Cities Need Size 11 Women’s Shoes) – Forbes

How Macy’s Is Winning The Retail Battle (Hint: It Knows Which Cities Need Size 11 Women’s Shoes) – Forbes

A great article on how Macy’s is winning the retail battle.  It’s a really simple business ideal: focus on the customer and what they want and need.  However, most large businesses try to please a monolithic “average” customer.  Macy’s figured out you need to focus on the “local” customer to great results.