Social media is an excellent tool for small business marketing. It’s cost-effective, allows you to reach a broad audience, and can be used to build relationships with potential customers. Here are some tips for using social media to market your small business: 1. Set goals & create a plan Before you start using social media … Continue reading 5 tips to start using Social Media for Small Business Marketing
As I mentioned in a previous post I stole this line from Mythbusters, which was one of my favorite shows. The thing about failure is that it is a data point. There's this famous quote from Thomas Edison: I have not failed. I've just found 10,000 ways that won't workThomas Edison When you look at … Continue reading Failure is always an option
I wrote this post before most places were shutting down for the coronavirus, but I believe that once the social restrictions are lifted, the difference between those companies that bounce back and those that don't will be in part linked to those that understand Anti-Customer Service. Photo by Icons8 Team on Unsplash This is 2020 and every retail … Continue reading Don’t Practice Anti-Customer Service
Photo by Abdullah Alam on Unsplash I'm a firm believer that you can gain knowledge from pretty much anywhere as long as you keep your mind open. This morning I was playing spider solitaire on my tablet, as I do many mornings in an effort to wake my brain up and get it into problem solving mode. I … Continue reading Business tips from Solitaire
Photo by rob walsh on Unsplash I'm working on writing a book and one of the eventual chapters will be titled Responsibility = Results. This idea, along with three others, represent my guiding philosophy of how you be a successful leader and how you run a successful company. The full list of these ideas are below: Responsibility = … Continue reading Responsibility = Results
My most recent post explains why you need a plan for this contingency https://www.kvue.com/mobile/article/news/health/coronavirus/coronavirus-austin-texas-update-shelter-in-place-open-essential-businesses/269-f104a14e-63f2-4ce8-b61e-0e7753269eb9
Photo by CDC on Unsplash Catching up with some friends about how they are handling working from home, I realized that we would have been the ones working on handling this pandemic for our old company. What are we going to do if the state (Texas) decides to shut down all non-essential businesses? What's our plan? Obviously, we … Continue reading Do you have a plan?
Photo by Tim Mossholder on Unsplash This is a crazy time to be alive much less be in business. If you own a business you're struggling to balance the need to earn money with the need to keep people safe and prevent the spread of the virus. I wanted to share how some businesses are coping with the … Continue reading Business in the time of Coronavirus
Photo by Alex Knight on Unsplash While I've been trying to do my own thing, I have been continuing to look for a "day job". Three things I've noticed: There are a lot of bad websites out there.There are a lot of bad forms in use (too many by government agencies)Way too many dead links. (fingers crossed I'm … Continue reading Land of the Dead (links)
Photo by Patrick Tomasso on Unsplash We've all heard the adage, "The customer is always right," and if you've worked in customer service you know this is fundamentally false. The customer is often wrong. They try returning an item two weeks past the last day of returns. Try to return something you don't even sell. Tell you the … Continue reading Is the customer always right?
Joe Robles 