Business writer’s block: where to find content to write about

Photo by Steve Johnson on Unsplash If you look at any advice on what to do to increase web traffic a lot of it has to do with content creation. Creating content allows your website to be constantly updated and gives you things to share on social media. But how do you come up with ideas for content? … Continue reading Business writer’s block: where to find content to write about

Communication is a two-way street

from Boston Globe This is not a political post, though it may seem that way. At a recent debate Elizabeth Warren took Mike Bloomberg to task for allegations of sexual harassment. Mike Bloomberg made an ill-advised statement that "they maybe didn't like a joke I told." Now I'm not here to litigate whether his joke … Continue reading Communication is a two-way street

4 things you need to do online if you own a business

If you're a business owner you'll get emails and ads targeted at you telling you that you need to maximize your SEO (Search Engine Optimization). Now there are lots of fancy (read: expensive) ways to go about this, but before you go down that road there are 4 things you need to do to get … Continue reading 4 things you need to do online if you own a business

It’s better to be effective, than to be right.

If you’ve read Peter Drucker then you know that being an effective executive is one of the goals of every manager and leader.  My understanding is that effective is defined as the ability to get things done.  You have an idea of the actions you want your direct reports to take, now you need to … Continue reading It’s better to be effective, than to be right.

It’s like you don’t even know me!

As an avid book shopper I frequent Barnes and Noble and am a member of their loyalty program.  Loyalty programs are something that companies love because it gives them data on their recurring customers, such as purchases, and gives them a direct channel to market to them (either via email or text depending on the … Continue reading It’s like you don’t even know me!