Social media is an excellent tool for small business marketing. It’s cost-effective, allows you to reach a broad audience, and can be used to build relationships with potential customers. Here are some tips for using social media to market your small business: 1. Set goals & create a plan Before you start using social media … Continue reading 5 tips to start using Social Media for Small Business Marketing
This week we encountered a management situation that probably occurs within many companies across the country. Our manager suspected that an associate had dropped the ball on one of their duties. They had no evidence, but they had already decided it must be this employee. Now there are a couple things wrong with that, and … Continue reading Avoid jumping to conclusions
As an avid book shopper I frequent Barnes and Noble and am a member of their loyalty program. Loyalty programs are something that companies love because it gives them data on their recurring customers, such as purchases, and gives them a direct channel to market to them (either via email or text depending on the … Continue reading It’s like you don’t even know me!
How Macy's Is Winning The Retail Battle (Hint: It Knows Which Cities Need Size 11 Women's Shoes) - ForbesA great article on how Macy's is winning the retail battle. It's a really simple business ideal: focus on the customer and what they want and need. However, most large businesses try to please a monolithic "average" … Continue reading How Macy’s Is Winning The Retail Battle (Hint: It Knows Which Cities Need Size 11 Women’s Shoes) – Forbes
I just got back from Thanksgiving Weekend and I have a business tale to tell. This was the first year I went to a Black Friday sale. My sister wanted to get a couple Kindles that were actually a remarkably good deal at one of the big box stores (who shall remain nameless). Our experiences … Continue reading A tale of 2 Black Fridays
Days before my birthday I've decided to launch a business. This blog has been here waiting for this day. My blog is a way for me to discuss issues about small business and share some of the knowledge I've picked up over a couple decades of working in retail and gleaned from scores of books. Not … Continue reading Welcome to my blog
Joe Robles 