My Blog

Try a lot of things, keep what works

Posted on by Joe R. in Business, Management

I'm a big fan of Jim Collins.  If you haven't read his books, I recommend buying them all.  One of may favorite ideas that I gleaned from his books, as well as books by others, is the idea of "try a lot of things, and keep what works." As a small business your primary advantage … Continue reading Try a lot of things, keep what works →

Social Media and business

Posted on by Joe R. in Business, Marketing

I was reading the latest issue of the Economist (always wanted to say that), and there were was an article on social media titled Too Much Buzz (their Schumpeter column).  It discusses the ways in which businesses are having to deal with social media.  There are many complaints about too much data.  Some say it's a … Continue reading Social Media and business →

Last minute shoppers

Posted on by Joe R. in Customer Service

This is the last week before Christmas.  That means last minute shoppers.  It also means sold out merchandise.  This can be a problem, but a good retailer can turn it into an opportunity. As you would expect from the creator of a blog titled Small Biz View, I work for a small business.  That means … Continue reading Last minute shoppers →

3 points of Customer Engagement

Posted on by Joe R. in Customer Service

With the Holiday Season upon us many of our stores are going to be visited for the first time.  So now is the perfect time to make sure you're engaging your customers fully.  To help I've noted 3 points at which you can make or break a customer relationship. 3 points of customer engagement 1. … Continue reading 3 points of Customer Engagement →

Barnes and Noble – figuring it out?

Posted on by Joe R. in Business

I’ve been keeping up with how Barnes and Noble is dealing with being in an “industry in transition”, similar to where I currently work.  E-book sales are on the rise and brick and mortar bookstores are seeing declining sales. Borders went out of business, I believe, partly because it didn’t take seriously the shifts in … Continue reading Barnes and Noble – figuring it out? →

Conversations Must Cease

Posted on by Joe R. in Customer Service

I had to stop in to a national pharmaceutical retail chain (who shall remain nameless) this past Friday before heading out on a date.  No, it isn't for the reason you're thinking (if you're dirty minded), I'm lactose intolerant and was heading to a Tex-Mex restaurant, and Tex-Mex restaurants make everything with cheese.  Fortunately, there … Continue reading Conversations Must Cease →