Social media is an excellent tool for small business marketing. It’s cost-effective, allows you to reach a broad audience, and can be used to build relationships with potential customers. Here are some tips for using social media to market your small business: 1. Set goals & create a plan Before you start using social media … Continue reading 5 tips to start using Social Media for Small Business Marketing
I wrote this post before most places were shutting down for the coronavirus, but I believe that once the social restrictions are lifted, the difference between those companies that bounce back and those that don't will be in part linked to those that understand Anti-Customer Service. Photo by Icons8 Team on Unsplash This is 2020 and every retail … Continue reading Don’t Practice Anti-Customer Service
Photo by rob walsh on Unsplash I'm working on writing a book and one of the eventual chapters will be titled Responsibility = Results. This idea, along with three others, represent my guiding philosophy of how you be a successful leader and how you run a successful company. The full list of these ideas are below: Responsibility = … Continue reading Responsibility = Results
My most recent post explains why you need a plan for this contingency https://www.kvue.com/mobile/article/news/health/coronavirus/coronavirus-austin-texas-update-shelter-in-place-open-essential-businesses/269-f104a14e-63f2-4ce8-b61e-0e7753269eb9
There’s a phrase I use that started out as a joke but has become an actually useful tool for time management. When I’m doing something and see that I’m not going to be able to complete it today, or it’s a project I’ve come up with but know I can’t start it now, I’ll say, … Continue reading Future You
How Macy's Is Winning The Retail Battle (Hint: It Knows Which Cities Need Size 11 Women's Shoes) - ForbesA great article on how Macy's is winning the retail battle. It's a really simple business ideal: focus on the customer and what they want and need. However, most large businesses try to please a monolithic "average" … Continue reading How Macy’s Is Winning The Retail Battle (Hint: It Knows Which Cities Need Size 11 Women’s Shoes) – Forbes
I'm a big fan of Jim Collins. If you haven't read his books, I recommend buying them all. One of may favorite ideas that I gleaned from his books, as well as books by others, is the idea of "try a lot of things, and keep what works." As a small business your primary advantage … Continue reading Try a lot of things, keep what works
I’ve been keeping up with how Barnes and Noble is dealing with being in an “industry in transition”, similar to where I currently work. E-book sales are on the rise and brick and mortar bookstores are seeing declining sales. Borders went out of business, I believe, partly because it didn’t take seriously the shifts in … Continue reading Barnes and Noble – figuring it out?
Joe Robles 